Snoopy License Plate Press Kit

Thank you for your interest in the Snoopy license plate! Below are a number of resources you can download or reference in your article or interview. For additional information, please contact Celeste DeWald at 831-471-9970 x102 or

Are you with a museum and want to thank your supporters? You can find images specific to museums here.

Current Press Release and Materials:

Announcing that the Snoopy license plate campaign reached the goal; Snoopy and museum fans have 48 hours left to pre-order a plate and receive Beagle Backer benefits

16-Second Public Service Announcement
Snoopy Plate FAQs
(Adobe PDF File)
About California Museums
(Adobe PDF File)
Resources About Snoopy
(Adobe PDF File)
Charles M. Schulz Biography
(Adobe PDF File)
Op Ed by Jean Schulz - published by Schulz's widow in the Fresno Bee 9/11/14


Snoopy Plate Artwork - "ABC123"
Snoopy Plate Artwork - "MUSEUM"
Snoopy Plate Artwork - "LEARN"
Snoopy Plate Artwork - "SNOOPY"


Sample Plate - "1CADOG"
Sample Plate - "MUSEOS"
Snoopy, Sample Plates, and Assembly Speaker Toni Atkins
Snoopy with Assembly Speaker Toni Atkins
Assembly Speaker Toni Atkins with Snoopy
Snoopy at the California State Capitol
Snoopy with Museum, State and Local Representatives at Kidspace Children's Museum


April 30, 2014 Press Conference at Kidspace Children's Museum

Archived Press Materials:

Press Release: May 20, 2015 - Announcing free/discounted museum admissions for Beagle Backers, plate pre-purchasers
Press Release: December 2, 2014 - Snoopy plate campaign is 2/3 to goal; push to meet goal this Winter
Public Service Announcement - 30-second public service announcement for the holidays
Press Release - November 19, 2014 - "Give thanks" for museums and celebrate Schulz's birthday
Press Release - October 23, 2014 - Celebrate Arts and Humanities Month with a Snoopy plate
Press Release - July 24, 2014 - Six-month milestone in statewide campaign for Snoopy plate
Press Release - June 17, 2014 - 110 museums post about Snoopy plate on social media
Press Release - May 24, 2014 - State Legislature supports museums
Press Release - April 4, 2014 - announcing half way mark to goal
Press Release - February 6, 2014 - announcing launch of plate sales