Virtual Summits Programs

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New Models for Fundraising and Sustainability

April 22, 2021
1:00 PM – 6:00 PM

Many California museums are experiencing unprecedented loss of revenue and dire financial realities caused by the COVID-19 crisis. What new practices are museums adopting to weather this storm, now and into the future? This summit will explore how the pandemic is reshaping two key revenue sources, membership programs and fundraising events, and help our institutions prepare for the future.


1:00PM: Welcome & Opening Remarks (LIVE on Hopin Stage)
Spotlight Speaker: Deborah Cullinan, CEO, Yerba Buena Center for the Arts
The Future is Interdependence

1:30PM: New Models for Fundraising & Sustainability Panel Discussion (LIVE on Hopin Stage)

Rethinking Galas: Going Virtual in Extraordinary Times 
Fundraisers will share their experiences planning successful virtual galas—from sponsorships and auctions, to fund-a-need and hospitality, down to the technical production on the night of the event. Panelists will share what works and what doesn’t, event recordings and other materials, and participate in an "ask anything" conversation with attendees.
Presenters: Natalie Sanchez, Development Officer, San Jose Museum of Art; Kimberly Chavez, Director, Development & Membership, LA Plaza de Cultura y Artes; Andrew Shaffer, Director of Development and Communications, GLBT Historical Society

2:15PM: Networking Breakout Session (LIVE in Hopin Sessions)

Rethinking Galas Q&A 
Join the panelists following their presentation for an interactive Q&A and open discussion about rethinking galas.

2:30PM: Break

2:45PM: New Models for Fundraising & Sustainability Panel Discussion (LIVE on Hopin Stage)

What’s Next? Using Alternative Scenarios to Prepare for the Post-Pandemic Future
As museums face a period of unprecedented uncertainty, planning is more important than ever. But how do we plan for our post-pandemic future while the crisis is still ongoing? This session will introduce scenario planning as a tool for managing uncertainty during our current crisis.
Presenters: Karen Kienzle, Director, Palo Alto Art Center; Ruth Cuadra, Business Applications Administrator, Getty Research Institute; Lisa Eriksen, Accessibility Coordinator, Junior Museum and Zoo, Palo Alto; Chelsea Anderson, Public Programs Coordinator, Getty Research Institute

3:30PM: Networking Breakout Session (LIVE in Hopin Sessions)

Scenario Planning Q&A 
Join the panelists following their presentation for an interactive Q&A and open discussion about scenario planning.

3:45PM: Break

4:00PM: Innovative Membership Programs Case Studies (LIVE on Hopin Stage)

Exploring New Membership Models and Trends
The Japanese Friendship Garden (JFG) became creative and flexible to meet constituents needs and safety in the face of the challenges presented by COVID-19. Through virtual programing, site safety measures, and an appeal to core members, visitors returned with vigor.
Presenter: Fernando Ramirez, Membership, Visitor Services and Fund Development Coordinator, Japanese Friendship Garden Society of San Diego

Virtual Member Events: From Concept to Reality
After closing due to COVID-19, the Monterey Bay Aquarium had to find creative ways to keep our members and donors connected. In this presentation, we'll share how our virtual member events came to be, as well as share some measures of success.
Presenter: Ambry Capistrano, Membership Director, Monterey Bay Aquarium

Exploring Alternative Membership Options in the San Francisco Bay Area
Last summer, a group of children's museums and science centers in the SF Bay Area worked with a group of pro bono consultants to explore alternative membership models. This session explores the collaboration and recommendations.
Presenter: Kalie Sacco, Chief of Staff, Lawrence Hall of Science, UC Berkeley

4:45PM: Closing Remarks (LIVE on Hopin Stage)

5:00PM: Break

5:15PM: Refresh & Reflect Happy Hours (LIVE in Hopin Sessions)
End your day on a high note! Join your fellow museum professionals for informal, topical happy hours to discuss issues relevant to all of us.

Fundraising Event Planning
Host: Kalie Sacco, Chief of Staff, Lawrence Hall of Science, UC Berkeley

Learn more about the presenters in this summit.

*Program schedule subject to change.  A final schedule will be emailed to all registered participants 24 hours prior to the summit.  

The CAM member registration fee is $25 for each summit, and the non-member registration fee is $30 for each summit. Learn more about CAM membership – starting at just $15!

Live captioning will be provided for all the main presentations on the Stage If you would like captioning services for the interactive sessions (network breakout discussions and happy hour), please contact Lacey at [email protected]  

CAM is committed to providing respectful program experiences that are safe, inclusive, and free of harassment. A Code of Conduct sets expectations for all CAM program participants, provides steps to report incidents, and lists possible consequences for would-be violators. CAM does not tolerate harassment or discrimination in any form.

     A special thanks to our CAM 2021 Virtual Summit Sponsors! 
As of 3/2/21





*Preliminary program subject to change*

Please contact Lacey Lieberthal with questions: [email protected] / 831-471-9970 ext.101