ReMuseum 2020: Marketing Now

In Conversation with Jen Benoit-Bryan
Interviewed by Jennifer Caballero (Marketing Director, Skirball Cultural Center) and Cody Lee (Director of Communications, Laguna Art Museum)
Thursday, December 10, 2020 12:00PM – 1:00PM

Recover. Reimagine. Revive. What does ReMuseum mean to you? Join this virtual conversation to delve deeply into the challenges that the museum field is currently facing and how our field can move forward. Come ready to dialogue!

Learn more about Culture + Community in a Time of Crisis, a special edition of Culture Track, a collaboration between Slover Linett Audience Research and LaPlaca Cohen on a national research and strategy initiative to support the cultural sector and help strengthen communities around the U.S. during and after this COVID-19 crisis. Our speaker will discuss areas in which California museum visitors are unique in their survey responses regarding: their perceptions of the sector, behaviors during COVID-19, use of digital, and desire for change in the arts and culture sector with comparison to the general public. She will also highlight some differences in responses across race and ethnicity, particularly with respect to past visitation and affiliation, digital activities, and desired change in arts and culture organizations.

Jen will also be sharing pre-release finding from a new report by the team at Slover Linett on the role of race and ethnicity in cultural engagement in the U.S. and will highlight opportunities to deepen engagement with BIPOC communities.

Jen Benoit-Bryan is the Vice President & Co-director of Research at Slover Linett, a firm that uses the tools of research and evaluation to help the cultural sector understand its participants and communities, experiment with new strategies for engagement, and connect more deeply to more people. Jen has overseen a portfolio of over sixty complex client engagements over the past six years at Slover Linett, using the tools of research and evaluation to help organizations meet their goals. Since coming to Slover Linett in 2014, she has worked on wide-ranging, often multi-year projects with the National Academy of Sciences, Central Park Conservancy, the Kennedy Center, Museum of Fine Arts Houston, Carnegie Hall, Washington National Opera, Ballet Austin, the High Line, Dallas Zoo, and SFMOMA, among many other arts, culture, and informal learning organizations. Jen serves as the Principal Investigator & Slover Linett Team Director for the Culture & Community in a Time of Crisis (CCTC) study conducted in 2020 in partnership with LaPlaca Cohen. Jen earned her Ph.D. in public administration & research methodology at the University of Illinois, Chicago.

 Connection Instructions
Registrants will be emailed connection instructions 24 hours in advance.

Closed captioning will be provided 

If you have questions about the program, registration, or connecting to the online program, please contact Lacey Lieberthal, Administrative & Program Coordinator, at

Registration Cost: FREE for CAM members* / $5 for non-members

Not a CAM member? Join today – annual dues starting at $15!**

Please review CAM's Code of Conduct prior to attending this event.

*All Individual members and employees of Institutional members are eligible for member pricing for this event. If you believe that your institution is an Institutional Member, and you are not seeing the correct member pricing on your account, please contact Lacey Lieberthal at
**If you are joining as a new member, you should see member pricing reflected on this event page after you create a CAM account and process your membership payment. It may take 24 hours to see the proper member pricing. For assistance, please contact Lacey Lieberthal at

12/10/2020 12:00 PM - 1:00 PM
Pacific Standard Time
Registration for this program is closed.

Sign In