About the Theme
People and communities use narrative–stories built around core values–to understand the world and their place in it. As narratives become more inclusive and encompass a broader range of perspectives, museums are looking for ways to deliver these new stories to provide a narrative that represents as many voices as possible. Museums are working to change the narrative around their collections in order to fulfill their responsibility to better serve the public.

2019 Final Program PDF
(Adobe PDF File)

2019 Final Program

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Friday, February 8, 2019

8:00 AM – 9:00 AM Morning Welcome 

Good Morning. Join us for coffee and tea in Cyril Magnin Foyer at Parc 55.

Creative Station - Dots, Dashes, Flags...and Coding presented by USS Hornet Museum

Creative Station - Calavera Pins for Day of the Dead presented by The Annenberg Retreat at Sunnylands

9:00 AM – 10:15 AM Concurrent Learning Opportunities 

1A - Building Capacity and Community While Caring for Your Collection

1B - Fundraising for Museums of All Sizes

1C - Lessons from #MeToo: Is Your Work Culture Inclusive Enough to Prevent Bias & Harassment Claims?

1D - Decolonizing the Narrative of Native American Museum Interpretations

1E - The Dos and Dont's of Community Outreach

1F - Empowering Staff Voices: Interpretation Training for Conservation and Advocacy

Discussion - Best Practices in Working with Military Veterans


Discussion - Embracing Social Media: How to Utilize Platforms to Create an Inclusive Narrative


10:00AM –6:00 PM Exhibit Hall Open

Our exhibit hall is back for one day only--come chat with CAM business associates throughout the day in the Cyril Magnin Foyer at Parc 55.  Thank you to our 2019 Exhibitors: 

American Alliance of Museums
ArtPro Net
Aurora Storage Products, Inc. 
Elevating Good
Emerging Museum Professionals 
Exhibit Envoy
Hollinger Metal Edge, Inc.
Minnesota Street Art Project 
Moss Adams LLP
SF State Museum Studies Program 
Ship Art International 
Spacesaver Corporation
Tru Vue, Inc. 
University of San Francisco 

10:30 AM – 11:45 AM Concurrent Learning Opportunities

2A - Earthquakes, Earth Shakes, Fire and Other Natural Disasters

2B - Building and Maintaining a Professional Pipeline: Achieving Excellence in Museum Internship Programs

2C - Voluntold to Volunteer: Recruit, Train, and Retain a Strong Youth Volunteer or Employment Program

2D - Inspirational Marketing

2E - Beyond the Prep Period: Teacher-designed Curricula for Museums

2F - Diversity, Access and Inclusion: Bringing Multi-Sensory Tours to Your Museum

Discussion - Authority: Where is the Source?

Discussion - How Can CAM’s Green Museums Initiative Support CA Museums

11:45 AM – 1:30 PM Lunch Break and Creative Stations 

Creative Station - Design-a-Decotrope presented by The San José Museum of Art

 Creative Station - Make Your Own “Moon Germ” presented by The USS Hornet Sea, Air & Space Museum

11:45 AM - 1:15 PM Dialogue Lunches

Join one of our Dialogue Lunches, topically-focused meals hosted by museum leaders across California. Pre-registration encouraged; registration required.

        Sponsored By: The Scientific Photographer and Wells Fargo Museum

 1:30 PM – 2:45 PM Concurrent Learning Opportunities

3A - IMLS Grants: A Catalyst for Museums and Communities

3B - SOS for Ethnic-Specific Museums: The Art of Creating Cultural and Political Capital

3C - Strategic Foresight: Techniques to Navigate Change

3D - Expect the Unexpected: Using Museum Theater and Live Performance to Bring Your Collections to Life

3E - Engaging Millennials to Seed Future Philanthropy

3F - Meeting Members Where They Are: Creative Solutions to Boost Your Base

Discussion - Does Size Matter?

Discussion - Beyond Open Doors: Welcome, Belonging, and Empathy in the 21st Century Museum

2:00 PM – 4:00 PM Creative Stations

Creative Station - Don’t make and take, collaborate! presented by The Palo Alto Art Center

Creative Station - Tag, you're it! presented by San Francisco Museum of Modern Art

2:45 PM – 3:15 PM Afternoon Break

Join colleagues for an afternoon snack break in the Cyril Magnin Foyer.  Meet and mingle with the business members and exhibitors while refueling for the rest of the afternoon.  

3:15 PM – 4:30 PM Concurrent Learning Opportunities

4A - Learning from the Ground Up: Lessons for All Museums from New Museums

4B - Intersectional Feminism in Museums

4C - Cultivate Your Culture of Philanthropy—Creatively!

4D - Mixing Words: Fostering Inclusion Through Multilingual Programs and Exhibits

4E - Museum vs. Moth: Lessons from an Infestation

4F - Protecting Art in Public Spaces: Working in an In-Airport Museum

Discussion - Propagating Potential: Maximizing Resources through Redesign and Rehabilitation

Discussion - Exploring Opportunities for Collaboration Between Volunteer Managers and Development Staff

4:30 PM – 6:00 PM Creative Stations and Happy Hour

Join in a relaxed happy hour while you can meet with exhibitors and check out some of the creative work taking place in California museums.  

Creative Station STEM and the Arts for Early Learners presented by The Bay Area Discovery Museum

Creative Station - Bringing Characters to Life for Our Visitors! presented by The Charles M. Schulz Museum and Research Center

Sponsored By: Provident Credit Union

6:45 PM – 9:30 PM Directors' Dinner

 Open to senior level managers and Directors of museums only.

Location: Ortega Ballroom at the Presidio Officers' Club

Cost: $75, includes transportation and dinner

Speaker: Jan Masaoka, CEO, CalNonprofits

California Policies: Half Empty or Half Full for Nonprofits? Should California nonprofit organizations be optimistic or pessimistic right now? From devastating wildfires to high voter turnout, 2018 had both positive and negative effects on California communities. How did these events or trends affect nonprofit organizations and how will Sacramento respond? Join Jan Masaoka, the CEO of CalNonprofits, in a review of current issues impacting California's nonprofit field.

Sponsored By: MATT Construction and Traveler's Indemnity Company

Wine Donated By: Moshin Vineyards

5:00 PM – 6:30 PM EMP Meet-Up

Location: Museum of the African Diaspora

Cost: Free of charge, RSVP required on Eventbrite

 Bay Area Emerging Museum Professionals welcomes you to a casual networking happy hour, generously sponsored by the Museum of the African Diaspora. Mix and mingle with fellow EMPs, and learn tips and tricks from seasoned professionals. Free of charge and light refreshments provided.

RSVP required on Eventbrite: https://tinyurl.com/yc4c75ru.

Available Affinity Happy Hour Gatherings: 

University of San Francisco Alumni

 Location: Marines’ Memorial Hotel & Club, 609 Sutter Street

Time: 5:30PM–7:00PM

Join University of San Francisco Museum Studies Alumni as they celebrate the program’s 5th anniversary. Open to all CAM attendees. Chinese New Year dim sum provided, no host bar.

John F. Kennedy University Museum Legacy Project

Location: John Colins, 138 Minna Street

Time: 5:30PM–7:00PM

Join JFKU Museum Studies Alumni and current students for a casual happy hour! Open to everyone in the JFKU Museum Studies community. No host bar, free appetizers while they last!

RSVP encouraged on Eventbrite

San Francisco State University Alumni

Location: Exhibit Hall / Cable 55 Bar

Join San Francisco State University Museum Studies in the exhibit hall (Booth #11) during happy hour, with continued conversations in the hotel lobby bar after 6pm. No host.

Meet-Up at the Cable 55

Location: Cable 55 Bar

The Parc 55 offers the perfect venue to arrange a casual meet-up at the Cable 55 Bar and restaurant. Continue your conversations after the conference day has ended, reconnect with old colleagues, or make some new friends! No host.

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PRE-REGISTRATION FOR CAM 2019 IS NOW CLOSED. Onsite registration for the conference will not be available due to high pre-registration numbers. A limited number of tickets will be available for select pre-conference workshops, pre-conference tours, and events.

Please contact Lacey Lieberthal, Administrative Coordinator, with questions: admin@calmuseums.org / 831-471-9970 ext.101


Museums Within Walking Distance of the Parc 55:

Asian Art Museum, 200 Larkin Street, San Francisco, CA 94102

California Historical Society (CHS), 678 Mission Street, San Francisco, CA 94105

Children's Creativity Museum, 221 4th Street, San Francisco, CA 94103

Contemporary Jewish Museum (CJM), 736 Mission Street, San Francisco, CA 94103

Museum of the African Diaspora (MoAD), 685 Mission Street, San Francisco, CA 94105

San Francisco Museum of Modern Art (SFMOMA), 151 3rd Street, San Francisco, CA 94103

Tenderloin Museum, 398 Eddy Street, San Francisco, CA 94102

All of these museums are generously hosting workshops, leading behind-the-scenes tours, and/or offering free or reduced admission to CAM conference-goers. Check out workshop and tour offerings on the CAM 2019 conference schedule and check out their generous admission offers here