From June - December we will publish one case study in each bi-weekly edition of CAM e-News. Below is our featured case study:
Rock Parties, Hashtags, and a Whole Lot of Mass
Celebrities and musicians are among the first to come to mind for being known for having a great following, being immersed in controversy, and hashtagging their lives away. But the latest rock star and social media darling was actually a boulder for the Los Angeles County Museum of Art’s (LACMA), Levitated Mass, by Michael Heizer. In world of likes, retweets, followers and other social media leverage, how about an on-site visitation with more than 250,000 visitors to date? LACMA’s marketing team shares how they approached their strategy to manage the public’s enchantment and criticism by breaking down the institutional voice. CLICK HERE to read this case study.
By: Tanya Rivas, CAM Fellows
Activating Visitors: The Exhibition Development and Design Process of Exhibiting Challenging Material with a Call-to-Action Message
Civil and human rights issues can be very tricky to exhibit in the museum. Karina White explores how she and the Skirball Cultural Center went about designing their exhibition: Women Hold Up Half the Sky; what challenges they faced, and how they turned an overwhelming topic into an inspiring call-to-action. CLICK HERE to read this case study.
By: Emma Thorne-Christy, CAM Fellows
To peruse past CAM Fellows articles, click on a year below.