2005 Regional Workshops

Workshops | Past Programs

2005 REGIONAL WORKSHOP SERIES
One-Day Workshops for the California Museum Community
Supported in part by Wells Fargo, the Wells Fargo Foundation, and the Host Museums

Building a Diverse Audience for Your Museum
This workshop will share best practices for building a diverse audience using the experience of museum professionals and other experts in the field of audience development who are also people of color. The basic resources and principles needed to launch an audience development campaign and a basic template for assessing resources in your community and museum will be addressed. Participants will also develop and share plans that could be employed in their organizations when organization buy-in from every level of the museum is achieved. A “bonus session” after the workshop will present basic vocabulary and knowledge regarding ethnic diversity in order to better communications with a diverse public.

PRESENTERS
Moderator: Laura Esparza, Laura Esparza & Associates Arts Consultants
Northern California Presenters: Leo Carpenter, Museum Planning Assistant/Community Liaison, California Indian Heritage Center, California Parks and Recreation; Marie Acosta, Arts Marketing Institute and Executive Director of the Latino Arts Network; and Jenni Martin, Education Director, Children’s Discovery Museum
Southern California Presenters: John Katagi, Director of Support Services, Japanese American National Museum; Tomas Benitez, Executive Director, Self-Help Graphics; and Evelyn Davis, Director of Marketing, Autry National Center

DATES/LOCATIONS
Monday, April 25, 2005, 10:00 AM – 4:00 PM
Children’s Discovery Museum, San Jose
Friday, April 29, 2005, 10:00 AM – 4:00 PM
Japanese American National Museum, Los Angeles

Everything You Ever Wanted to Know About Strategic Planning and More
The purpose of this workshop is to familiarize participants with the strategic planning process and its implications for decision-making. A case study will be distributed in advance that will provide background information about a hypothetical museum, its community, and critical issues impacting the museum. During the workshop, participants will be identified as Board or Staff and will experience the process of designing the framework for a strategic plan using the case study museum. By the end of the workshop, participants will have developed a vision, mission, core values, and goals for the case study museum as well as understand how to write objectives and action plans.

PRESENTERS
Adrienne Horn, President, and Stephen Horn, Senior Vice President, Museum Management Consultants, Inc.

DATES/LOCATIONS
Tuesday, June 7, 2005, 10:00 AM – 4:00 PM
Crocker Art Museum, Sacramento
Thursday, June 23, 2005, 10:00 AM – 4:00 PM
San Bernardino County Museum, San Bernardino

Identifying Risks and Protecting Your Collection from Natural Disasters
Earthquakes and their secondary effects incorporate a multitude of risk challenges in California. In order to preserve the cultural resources entrusted to museums, this workshop will give staff members and volunteers the tools and knowledge to identify the threats that place our collections at risk and develop ways to safeguard them for the future. There will be handouts on a variety of related topics such as disaster preparedness planning, conservation resources, and storage equipment companies as well as actual samples of materials available to safeguard collections. Participants will also be given an opportunity to ask questions pertaining to their own particular concerns and needs.

PRESENTERS
Louis Goldich, Museum Consultant; Donna Williams, Conservator; and William Allen, Collection Insurance Broker, Henderson Phillips

DATES/LOCATIONS
Thursday, August 4, 2005, 9:00 AM – 4:00 PM
Oakland Museum of California, Oakland
Thursday, August 18, 2005, 9:00 AM – 4:00 PM
San Diego Museum of Natural History, San Diego

Fundraising Strategies: A Grab-bag of Ideas and Tools
This workshop will provide “one stop shopping” for a variety of fundraising strategies, including membership, sponsorships, major gifts, planned giving, and special events. Especially pertinent to small and mid-sized museums with limited development staff members who need to cover all the bases, the goal of this workshop is to provide the resources and tools needed to make museum fundraising efforts more effective. The presenters, representing institutions that vary in size and discipline, will discuss development efforts that have been effective for their institutions. Participants will have an opportunity to request, in advance, specific subjects for presenters to address.

PRESENTERS
Moderator: Stephen Becker, Executive Director, California Historical Society
Presenters: Robin Venuti, Development Director, Monterey Museum of Art; Jill Rode, Development Director, Santa Barbara Zoo; and Gina Tan, Director of Membership and Annual Fund, Fine Arts Museums of San Francisco

DATE/LOCATION
Wednesday, September 28, 2005, 10:00 AM – 4:00 PM
Pasadena Museum of California Art, Pasadena

Visitor Experience Training
This workshop will explore current educational and visitor studies theory shaping museum experiences and how these theories can be effectively applied to the floor. The goal is to provide a consistent understanding of what museums do and reconcile that with visitors’ expectations and actual experiences. Through interactive exercises and real gallery visits, participants will use Falk & Dierking’s Interactive Experience Model to practice identifying parts of the visitor experience; design an exhibit and a program using the theories of Howard Gardner and Mihaly Csikszentmihalyi; and consider the move toward lifelong education in Falk & Dierking's new work Lessons Without Limits and Guy Claxton’s Wiseup.

PRESENTER
Lynn Rosamond Norris, Director of Visitor Relations, COPIA

DATES/LOCATIONS
Thursday, October 27, 2005, 9:30 AM – 4:30 PM
COPIA, Napa
Thursday, November 10, 2005, 9:30 AM – 4:30 PM
UCLA Fowler Museum of Cultural History, Los Angeles

REGISTRATION DETAILS

Registration Fees: $50 CAM member / $75 Non-member

The registration fee includes workshop participation, additional materials/resources, and a boxed lunch. A 10% group discount is offered for museums sending 4 or more participants to any of the above workshops. To qualify for the group discount, please send all registrations in at the same time. Workshop reservations are honored on a first-come, first-served basis. A confirmation, agenda, and directions will be mailed if registration is received at least two weeks in advance. Please call the CAM office at (831) 471-9970 with any questions you may have. Scholarships are available for emerging museum professionals and volunteers and staff members from small institutions.

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