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TUESDAY, FEBRUARY 21, 2006
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See the bottom of this schedule for a list of the Monterey Bay museums offering free admission to conference delegates.
11:00 am – 6:00 pm REGISTRATION AND CONFERENCE INFORMATION OPEN
10:00 am – 3:00 pm CERA MEETING
CERA Quarterly Meeting
The California Exhibition Resources Alliance (CERA) is a network of professionally operated museums and cultural organizations that collaborate to create and tour smaller, affordable, high quality exhibits that enhance civic engagement and human understanding. For more than 17 years, CERA has been serving museums with limited resources and assisting them in providing their communities with exceptional cultural programming. CAM members are invited to attend this quarterly CERA meeting to hear about the latest developments, new CERA exhibitions, and to network with colleagues. This is a wonderful opportunity for museum professionals to find out more about CERA, its exhibitions and services. For more information or to RSVP please contact Lisa Eriksen at ceraexhibits@earthlink.net or 510-336-7062. Free. Location: Buck Center, Monterey Museum of Art, 559 Pacific Street, Monterey (transportation not provided).
1:00 pm – 5:00 pm PRE-CONFERENCE WORKSHOPS
Surveying & Assessing Collection Needs
Surveying and assessing an institution’s collection is an important step in the development of a conservation/preservation plan. Participants will learn reasons for an institution to undergo a survey, the variety of survey types available, and how to use survey results as a development tool. Funding resources and organizations available to assist institutions will be discussed. A hands-on session covering basic object handling, examination methods, and a condition report writing practicum is included. The goal of this workshop is to provide guidance and resources to participants so they are equipped to assess the immediate and future preservation needs of their collections. Moderator: Josephine Ihrke, Field Service Coordinator, Balboa Art Conservation Center. Presenter: Beverly N. Perkins, Field Service Officer, Balboa Art Conservation Center. Fee: $35 (by Jan. 15th). Location: Conference Room, Monterey Museum of Art—La Mirada, 720 Via Mirada, Monterey (transportation not provided).
The Science and Art of Effective Web Design
Exhibit design is an art. So is web design. Unfortunately, many museums and cultural organizations allow their websites to be art rather than to use artful design. This half day workshop will cover some of what has been learned about web design over the last 8 years with an emphasis on user-centered analysis and conceptual design. Case studies will be presented of California museums that vary in discipline and size. Participants can expect to leave knowing the basic methodologies and strategies involved in effective web design. This workshop is guaranteed to be highly participatory! Presenters: Jim Angus, Web Project Manager, National Institutes of Health, and formerly with the Los Angeles County Natural History Museum; Mona Patel, Executive Director, Human Factors International and who has been in the usability field since 1998. Fee: $30 (by Jan. 15th). Location: Maritime Museum of Monterey, 5 Custom House Plaza, Monterey (transportation not provided).
2:00 pm – 5:00 pm CAM BOARD SOCIAL EVENT
6:00 pm – 9:00 pm OPENING EVENING EVENT
A Taste of the Valley: The National Steinbeck Center & Monterey County Agriculture
Kick off the conference with an experience in the heart of Steinbeck Country, termed the “Salad Bowl of the World.” Nobel prize-winning author John Steinbeck was born in Salinas and made the area famous through his writings. En route to Salinas—through what has been called the “lettuce curtain”—historian and museum professional Meg Clovis will provide narration on the history of the region and its roots in agriculture. At the National Steinbeck Center, delegates will experience three distinct galleries exploring literature, history, agriculture, and art: the John Steinbeck Exhibition Hall brings the author’s life and literary works to life with film clips and interactive exhibits; the Valley of the World Agricultural Wing shares the stores of the Salinas Valley “from field to fork” through a variety of displays; and the Gabilan Gallery will feature “From the Dust Bowl to the Salad Bowl,” an exhibit of Depression-era quilts. Stroll the galleries, taste Monterey County wines, and enjoy a “taste of the valley” while mingling with fellow conference attendees. Fee: $35 (by Jan. 15th) includes strolling buffet, motorcoach transportation, complimentary Monterey County wine-tasting, and admission. Motorcoach departs promptly from the Monterey Beach Resort at 6:00 pm and leaves the National Steinbeck Center at 8:30 PM.
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WEDNESDAY, FEBRUARY 22, 2006
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7:30 am – 6:00 pm REGISTRATION AND CONFERENCE INFORMATION OPEN
7:30 am – 8:30 am CONTINENTAL BREAKFAST
Sponsored by Moss Adams LLP
8:30 am – 9:45 am OPENING GENERAL SESSION & KEYNOTE ADDRESS
Welcoming Address and Introductory Remarks
Stephen Becker, Executive Director, California Historical Society and President, California Association of Museums; Jeffrey Rudolph, CEO, California Science Center and Chair, Board of Directors, American Association of Museums; and David Crosson, Executive Director, History San Jose and President, American Association for State and Local History
Keynote Address: "Open Up! New Ways of Looking at That Stuff in Your Museum's Collection"
Sandy Lydon, a provocative historian known as the “history dude,” and Linda Yamane, Ohlone basketweaver, singer, and storyteller, will weave together a story about the challenges that museums are facing presently and in the future.
10:00 am – 11:30 am CONCURRENT SESSIONS
Sponsored by the Palm Springs Art Museum
SESSION 1A: Hispanic Marketing at the Monterey Bay Aquarium: A Case Study
The Monterey Bay Aquarium reaches the Hispanic population, one of its two primary audiences, through targeted marketing and advertising. The presentation will cover the buildup of Hispanic marketing at MBA, the role of the Hispanic Marketing Coordinator, evaluating the effectiveness of MBA’s Hispanic marketing efforts and “lessons learned” in these endeavors. A representative from the aquarium’s Hispanic advertising agency will discuss how best to reach the Hispanic audience through advertising. Moderator: Hank Armstrong, Vice President of Communications, Monterey Bay Aquarium. Presenters: YoungSoo Cho, Vice President, Director of Communications, Headquarters Advertising; Lorraine Yglesias, Hispanic Marketing Coordinator, Monterey Bay Aquarium; Steven Yalowitz, Audience Research Specialist, Monterey Bay Aquarium
SESSION 1B: Strategies and Solutions for a Collections Move
If your institution is like most California museums, you are planning a move or expansion in the future and fully intend to safeguard your art and artifacts from harm. This session will cover the specifics of meeting that goal and safely moving a museum collection, including pre-move strategies, stages of the move, peripheral goals, staffing needs, data management, solutions for reducing handling, surface cleaning, treatment triage, efficient packing, and internal communication. Moderator: Sarah Kennington, Registrar, UCLA Fowler Museum of Cultural Art. Presenters: Angela Yvarra McGrew, Associate Conservator, Autry National Center; T. Ashley McGrew, Lead Preparator, J. Paul Getty Museum; Rebecca Menendez, Project Manager, Electronic Cataloging Initiative, Autry National Center
SESSION 1C: Bringing your Mission to the Front Lines: Visitor Experience Reinvented
Museum professionals strive to design high-quality, diverse yet fully-integrated visitor experiences that lay the foundation for repeat visits, active participation, meaningful engagement, and long-term Museum investment. But in reality, front-line staff—often security officers or volunteers—actually delivers this experience. This session investigates Museums who are changing the ways they interact with visitors by creatively merging visitor services with programming, gallery interpretation and membership to offer holistic visitor experiences. Presenters: Margie Maynard, Director of Visitor Experience and Interpretation, San Jose Museum of Art; Steve Hubbard, Director of Operations, Palm Springs Art Museum; Lynn Norris, Director of Visitor Experience, COPIA: The American Center for Wine, Food, and the Arts.
11:45 am – 1:15 pm LUNCHEON
Sponsored by Townsend Public Affairs
DIRECTOR’S LUNCHEON: Evaluating Future Technology Trends and Applicability in Museums – A Dialogue
In addition to allowing time for directors to network and discuss pertinent issues, this luncheon will feature a dialogue with three technology-savvy museum professionals on how museum directors and leaders can effectively evaluate future trends in technology and assess the use of innovation in their institutions. Presenters: Jim Angus, Web Project Manager, National Institutes of Health, and formerly with the Los Angeles County Natural History Museum; and Diana Folsom, Manager of Art & Education Systems, Los Angeles County Museum of Art and former Chair of AAM’s Committee on Technology. This luncheon is open to Directors, Trustees, and senior management staff only. Fee: $25 (by Jan. 15th), includes plated lunch and program.
12:15 pm – 1:15 pm BOXED LUNCH LEARNING OPPORTUNITIES
Sponsored by the Santa Barbara Zoo
SESSION 2A: Lunchtime Learning: Problems with Provenance Case Study
Bring your boxed lunch to this open discussion with registrars, collections managers, and curators about handling murky issues pertaining to the provenance of museum collections. Attendees will be provided a case study from a hypothetical museum to allow open dialogue about the ethics of maintaining museum collections. Moderator: Sarah Kennington, Registrar, UCLA Fowler Museum of Cultural History
SESSION 2B: Lunchtime Learning: Cheap and Easy Program Ideas
Bring your boxed lunch to this roundtable discussion among museum educators about cheap and easy programs. Participants are encouraged to bring handouts and/or talk about their own programs or ideas. Moderator: Anna Castillo, Curator of Education, The Museum of Art and History
SESSION 2C: Lunchtime Learning: Being “Green” Forum
How can museums, staff members, and exhibitions be more environmentally-friendly? Bring your boxed lunch to this open discussion about incorporating “green” strategies with museum operations. Participants can bring their own ideas or listen for new ideas. Moderator: Adrienne McGraw, Hayward Area Historical Society.
1:30 pm – 3:00 pm CONCURRENT SESSIONS
Sponsored by CreativeMatter.net LLC
SESSION 3A: Recognizing and Adapting to our Changing Community: Recent Projects Funded by the California Cultural and Historical Endowment
Three projects that were awarded funding by the California Cultural and Historical Endowment (CCHE) for capital projects will be highlighted. These projects were selected to illustrate how they have addressed the changing and emerging needs of their immediate geographic neighborhood and to serve as models to other institutions that may be facing similar challenges. General information about the creation of CCHE, the first cycle of funding, and current activities will also be shared. Moderator/Presenter: Diane Matsuda, Executive Officer, California Cultural and Historical Endowment. Presenters: David Burton, Associate Director, Autry National Center of the American West; Jim Cook, Program Manager, Monterey County Redevelopment Agency; Ross McGuire, Executive Director, California Museum for Women, History, and the Arts
SESSION 3B: Re-Imagining the Museum in the 21st Century
When a museum is well thought-out and imagined, we know it when we walk through the door. What were the ideas, and the processes that took place to create this new “re-imagined” museum? Three institutions in different stages of re-imagining, will share their compelling stories of what motivated them, what they have learned, and how this process of critical change can re-vitalize the museum and benefit the whole community. Moderator: Kate Davies, Executive Director, Downey Museum of Art. Presenters: Janice Lyle, Executive Director, Palm Springs Desert Museum; Jim DeMersman, Executive Director, Hayward Area Historical Society; and Vanda Vitali, Vice President, Public Programs, Natural History Museum of Los Angeles County
SESSION 3C: Why Aren’t Teachers Using Our Resources? The Importance of Tying Museum Curricula into the California Content Standards
Museums in California have produced wonderful curricula and outreach programs for use in classrooms, but teachers often consider the resources to be enrichment or supplemental activities rather than core subjects. Panelists will explore different ways their institutions have made their resources applicable for the classroom. By discussing their successes (and failures), the panel will explore the questions museums should ask before developing curricula; possible partnerships to make their curricula stronger; and strategies for integrating the California State Content Standards into the school programs. Moderator/Presenter: Margie Harrison-Smith, Curator of Education and Public Programs, National Steinbeck Center. Presenters: Sasha Carrera, Director, Corita Art Center; Phil Kohlmetz, Solano County Museum Consortium
3:00 pm – 3:45 pm EXHIBIT HALL OPENING & ICE CREAM SOCIAL
Take a break to indulge in some ice cream, welcome our business associates to the CAM conference, and learn about the products and services available to the museum field. The following are some of the companies and organizations who will be featured in the Exhibit Hall:
BAntenna Audio
Bonhams & Butterfields
Brakeley Briscoe Inc.
California Arts Council
California Exhibition Resources Alliance
Crawford's Creations
CreativeMatter.net LLC
Gaylord Brothers
Heyday Books
Hollinger Corporation
Huntington T. Block Insurance
Lewis & Williams
MBA Design & Display Products Corp.
McLean Media
Museums USA/Stories USA
Onomy Labs, Inc.
Orinda Group
Pacific Studio
Q-Media Productions
Tour-Mate Systems Canada Ltd.
Universal Exhibits
Western Museums Association
Willis Fine Arts
3:45 pm – 5:15 pm CONCURRENT SESSIONS
Sponsored by the California Historical Society
SESSION 4A: Avoiding Clouds on the Horizon: What Administrators Need to Know Before Expanding, Renovating, or Constructing a Museum
This session will be a discussion among the key players involved in any museum’s construction project: a Programmer, an Architect, a Director and a Facilities Manager. All presenters have worked on museum construction projects and will provide real-world examples and knowledge. Museums of any size that are planning for new and renovated/expanded facilities will learn what they need to know about feasibility and budget before hiring a design architect. Moderator: Kathleen Monaghan, Executive Director, Fresno Metropolitan Museum. Presenters: Harish Shah, Partner, Shah Kawasaki Architects; Alan Kawasaki, Partner, Shah Kawasaki Architects; Deb Norberg, Deputy Director, San Jose Museum of Art; William Moreno, Executive Director, The Mexican Museum; and David Dial, Former Facilities Director, Yerba Buena Center for the Arts.
SESSION 4B: Share Your Museum... Electronically!
Most museums use web sites to share their themes and activities with a broad audience. Less attention has been paid to the ways computers can be used on-site for these same purposes. This session is a case study of the South Coast Railroad Museum’s “Information Station,” which makes the museum’s resources more readily available to museum guests, visiting researchers, staff, and volunteers, while offering its own educational programs and gathering visitor information and feedback. Moderator: Gary Coombs, Executive Director, South Coast Railroad Museum. Presenters: Staff members from the South Coast Railroad Museum
SESSION 4C: Building Diverse Audiences: Getting to Know Community Leaders
Building a diverse audience means developing relationships with community leaders. How do we effectively do that? Participants in this interactive workshop will: identify resources available to learn about communities and community leaders; identify, explore, and practice a set of basic networking skills needed to build and nurture community/museum relationships; hear examples of what other institutions have done and what they have learned. Moderator/Presenter: Margaret Kadoyama, Principal, Margaret Kadoyama Consulting
5:30 pm – 9:00 pm EVENING EVENT
The Cradle of California History: Colton Hall, Monterey Museum of Art, & the Maritime Museum
This progressive evening event will explore the history, art, and romance of historic downtown Monterey, known as the cradle of California history. The evening begins at the Monterey Museum of Art, where you will see In Celebration of Light: Photographs from the Collection of Cherye R. and James F. Pierce among other exhibitions of California art, and Colton Hall, where California's first Constitution was drafted in 1849. Attendees will have the option of taking a historic .5 mile walk to the Maritime Museum with museum professionals and historians Jim Conway and Tim Thomas. The last stop of the evening will be at the Maritime Museum-celebrating the 75th anniversary of the Monterey History and Art Association-to enjoy a buffet-style dinner, view a film on Monterey history, and visit seven exhibit areas, from the Rumsien/Ohlone Indians and Spanish explorers to Monterey's era as the sardine capital of the world. Fee: $35 (by Jan. 15th) includes hors d’oeuvres, buffet-style dinner, motorcoach transportation, and admission to three museums. Cash bar. Motorcoach begins departing from the Monterey Beach Resort at 5:30 pm and runs continuously between sites until 9:00 pm.
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THURSDAY, FEBRUARY 23, 2006
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7:30 am – 7:00 pm REGISTRATION AND CONFERENCE INFORMATION OPEN
7:30 am – 8:30 am CONTINENTAL BREAKFAST
Sponsored by Masterpiece International Shipping
8:30 am – 10:00 am CONCURRENT SESSIONS
Sponsored by the Autry National Center
SESSION 5A: Cultural and Heritage Tourism through Museum Collaborations
California tourism contributes greatly to California's economy while sustaining our cultural and heritage entities. There is a great need to bring together museum leaders to learn how to conduct more effective and profitable cultural and heritage programs through collaborations. This session will feature three successful museum collaborations to increase visibility and visitation and propose partnerships for building a more unified and effective effort in sustaining cultural and heritage tourism. Moderator: Susan Wilcox, Chief Deputy Director, California Travel and Tourism Commission. Presenters: Stacey Ravel Abarbanel, Director of Marketing and Communications, UCLA Fowler Museum of Cultural History; Jim Conway, City Museum Coordinator, Colton Hall and Presidio of Monterey Museums; Catherine A. Taylor, District Superintendent, Capital District State Museums and Historic Parks
SESSION 5B: The Artful Use of Interactives: Theatricality vs. Authenticity
When does interactive technology become theatrical and compete with the interpretation provided by other exhibition elements? Presenters will review experiences when technology was used successfully to complement the interpretation in museum exhibition rather than distract the visitor’s attention. The process of evaluating a balanced use of interactives, the factors that come into play, perspectives on successful implementations, and lessons learned will be examined. Moderator: Beverly K. Smith, V.P. & Manager, Wells Fargo Historical Services. Presenters: Mark Medeiros, Deputy Director, Oakland Museum of California; Jane Burrell, Director of Education, Los Angeles County Museum of Art; Rob Wyatt, BRC.
SESSION 5C: Corporate Support for Museums – Three Strategies
The business world is changing and the altruistic giving for the sake of supporting a good cause has been replaced by a different model of corporate giving. Many museums could not offer many of their programs that they do without the sponsorships of corporations in their area, causing interesting challenges in balancing commercial and educational functions. This session will present three case studies to show how these institutions have used sponsorships to further the institutional mission. Moderator: Jim DeMersman, Executive Director, Hayward Area Historical Society. Presenters: David Crosson, President, History San Jose; Robin Venuti, Development Director, Monterey Museum of Art
10:00 am – 6:45 pm EXHIBIT HALL OPEN
10:00 am – 10:30 am EXHIBIT HALL BREAK
Sponsored by Gaylord Brothers
10:30 am – 12:00 pm CONCURRENT SESSIONS
Sponsored by Community Counseling Services
SESSION 6A: Realizing New Audiences or Envisioning Controversy: Lessons of Small Museums in Hosting Challenging Exhibitions
This session will explore how smaller museums prepare to bring provocative exhibitions to their communities. Exhibitions that explore contemporary subjects, politics, and topics that might be considered “controversial” are often not presented in small institutions. How do small museums prepare to present thought-provoking exhibitions? What are the benefits of hosting these exhibitions? How do museums work with community groups to provide a forum for debate and discussion of controversial topics? Moderator: Lisa Eriksen, Executive Director, California Exhibition Resources Alliance (CERA). Presenters: Michael Bennett, Executive Director, San Joaquin County Historical Museum; Theresa Hanley, Executive Director, Museum of Art and History, Ontario; Jim DeMersman, Executive Director, Hayward Area Historical Society
SESSION 6B: Compare and Contrast: Federal NAGPRA and Cal NAGPRA
The purpose of this session is to help the California museum field understand the Cal NAGPRA law and its purpose for repatriation for federal and non-federal tribes alike. Panelists will cover the requirements and timeline for compliance with the law, an understanding of the differences between Federal NAGPRA and Cal NAGPRA, and an overview of the penalties for non-compliance. Moderator/Presenter: Jennifer Garey, President CEO, Arts & Antiquities, Inc. and Member, Repatriation Oversight Commission. Presenters: Paulette Hennum, Museum Curator II / NAGPRA Coordinator, Cultural Resources Division, CA Department of Parks and Recreation; Leo Carpenter, Jr., California Indian Heritage Center
SESSION 6C: The Nonprofit Integrity Act: How Does It Affect You?
All non-profit organizations must understand the implications of the 2004 California Non-Profit Integrity Act (a.k.a. SB 1262). Although some organizations are “scoped-out” of its filing and auditing provisions, other aspects of the law may still apply. In this session, you will learn more about the law’s provisions from a panel of accounting and legal professionals, and hear advice from a museum CFO who has already implemented some of those provisions. Moderator: Kristine “Tina” Caratan, Partner, Moss Adams LLP. Presenters: Jacob “Jay” Azar, Partner, Moss Adams LLP; Jill Dodd, Partner, Steefel Levitt and Weiss; and Steve Langmaid, CFO, San Francisco Maritime National Historical Park
12:15 pm – 2:00 pm CAMMY LUNCHEON
CAMMY LUNCHEON: Julie Packard, the Monterey Bay Aquarium, and the CAMMY Award
Julie Packard, Executive Director and Vice Chairman of the Monterey Bay Aquarium, will discuss her institution’s commitment to advancing ocean conservation—and how this mission has shaped the renovation of their exhibitions and aquarium programs. Julie Packard has directed the organization since it opened in 1984 and serves on numerous boards including the California Nature Conservancy and the David and Lucile Packard Foundation. The CAMMY Award will also be presented to the 2006 recipient, U.S. Senator Dianne Feinstein, by Stephen Becker, President of the CAM Board of Directors. All delegates are invited to participate in the CAMMY Luncheon; participants will be seated according to their position to encourage networking. Fee: $25 (by Jan. 15th), includes plated lunch and presentation.
2:15 pm – 3:45 pm CONCURRENT SESSIONS
Sponsored by Atthowe Fine Art Services
SESSION 7A: Realizing Sustainability: Practices for Creating Successful Museums
Sustainability can reach beyond the new green building into the everyday life of the institution to create a deeper level of success. These practitioners of sustainability will share their experiences and ideas on how these practices can help us realize our best future by envisioning a better world. Panelists will discuss business practices, educational initiatives, the financial bottom line, design and programming. Moderator: Kate Davies, Executive Director, Downey Art Museum. Presenters: Scott Atthowe, CEO, Atthowe Fine Arts Services; Adrienne McGraw, Director of Education, Hayward Area Historical Society; Julie Packard, Executive Director, Monterey Bay Aquarium
SESSION 7B: Membership Math
This session will present the basic formulas used for the most effective forecasting and analysis in membership/marketing campaigns including renewals, acquisition direct mail, and telefundraising. Participants will learn formulas that determine campaign analysis and will receive sample reports that will offer guidelines for tracking projects. This session will be ideal for museum professionals seeking mathematical “tools” for determining as well as forecasting the success of their programs. Moderator/Presenter: Gina Tan, Director of Membership and Annual Fund, Fine Arts Museum of San Francisco. Presenter: Sarah Colherty, Membership Manager, Monterey Bay Aquarium.
SESSION 7C: Embracing Our Future: Working with Teen Volunteers
Teenagers are an integral part of our future. This session with compare three teen volunteer programs focusing on: how each program is set-up for success; recruiting and retaining teens; functions of volunteers; training; benefits of teen programs; and specific challenges of such programs. Audience questions and input will be encouraged. Moderator: Connie Loosli, Education Specialist, Lindsay Wildlife Museum. Presenters: Lisa Hoover, Galaxy Explorers’ Program Manager, Chabot Space and Science Center; Amy Gotliffe, Youth Programs Manager, The Oakland Zoo; and Youth Volunteers, Interpretive guides, Lindsay Wildlife Museum
3:45 pm – 4:15 pm EXHIBIT HALL BREAK
4:15 pm - 5:45 pm CONCURRENT SESSIONS
SESSION 8A: Evaluating a Community-Based, Bicultural/Bilingual Program—Lessons Learned
This session’s presenters will share their development and use of a bicultural/bilingual audience-friendly process for evaluating a bilingual (English-Spanish) education program that the Monterey Bay Aquarium offers to the children and parents of local Head Start centers. The program manager, focus-group facilitator and evaluator will address issues faced and lessons learned that are applicable to any museum interested in evaluating its multicultural community-based programs. Moderator/Presenter: Chris Parsons, Principal, Word Craft. Presenters: Jenny de la Hoz, Community Partnership Assistant, Monterey Bay Aquarium, and Michelle Templeton, Program Manager/MERITO, Monterey Bay National Marine Sanctuary
SESSION 8B: Strategic Public Sector Engagement for Museums
This session will discuss best practices for being an advocate for your museum, methods for engaging your elected officials, and other strategies for working with lawmakers and state agencies. The range of approaches will be covered, from engaging in statewide advocacy efforts to retaining the services of a lobbyist for your institution. Moderator: Mechelle Lawrence, Executive Director, Mission San Juan Capistrano. Presenters: Kathy Lynch, Lobbyist, Lynch & Associates; Isaac Kos-Read, Director of Northern California Operations, Townsend Public Affairs, Inc.; Assembly member John Laird, Legislator, State of California
5:45 pm – 6:45 pm EXHIBIT HALL CLOSING RECEPTION & SILENT AUCTION
The closing reception is your last chance to visit our business associates, complete your “Exhibit Hall Passport” to be entered in a special drawing, and make your final bids in the silent auction. Join your colleagues for hors d’oeuvres, a toast to the end of the CAM conference, and no-host cash bar.
6:45 pm – 10:00 pm CLOSING EVENING EVENT
The Ocean’s Edge: The Monterey Bay Aquarium and Doc’s Lab
The CAM conference culminates in Cannery Row with a strolling buffet and exhibit-viewing at the Monterey Bay Aquarium and tours of “Doc’s Lab,” the historic lab featured in John Steinbeck’s Cannery Row. Participants will explore the Monterey Bay Aquarium’s new "Ocean's Edge: Coastal Habitats of Monterey Bay," a dramatic transformation of their original exhibit galleries. These new exhibits are more immersive and interactive and incorporate important conservation themes in engaging ways. "Ocean’s Edge" highlights include a gallery devoted to the giant octopus; a walk-through wave-crash tunnel; an expanded shorebird and wetland aviary; larger and more accessible touch pools; and new hands-on activities. Visitors can also learn about how to choose sustainable seafood by placing an “order” at the new “Real-Cost Cafe.” Delegates can also walk two blocks to Doc’s Lab to hear a talk at 7:00 pm on marine researcher Ed Ricketts and his connections to John Steinbeck. Fee: $45 (by Jan. 15th) includes strolling buffet, motorcoach transportation, and admission. Cash bar. First motorcoach departs from the Monterey Beach Resort at 6:45 pm and runs continuously to and from the Monterey Bay Aquarium until 10:00 pm.
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FRIDAY, FEBRUARY 24, 2006
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9:00 am – 6:30 pm POST-CONFERENCE TOUR
Apples, Roller Coasters, Surfers, and Sea Stars: Exploring Santa Cruz County's Best
Explore the best interpretive and recreational resources in beautiful Santa Cruz County! Participants will begin at the Agricultural History Project in Watsonville to sample the area’s famous Gizdich Ranch apple pie while exploring the museum’s exhibits and the history of agriculture in the region. The trip continues north for a behind-the-scenes tour of the Beach Boardwalk, Santa Cruz’s 99-year old amusement park and home to two National Historic Landmarks: the 1911 Looff Carousel and the 1924 Giant Dipper wooden roller coaster. The adventure continues with lunch and exhibit viewing at The Museum of Art & History, which was a keystone in the redevelopment of downtown Santa Cruz after the Loma Prieta earthquake. Next is a brief stop at the Santa Cruz Surfing Museum (at the center of the “Surf City USA” controversy with Huntington Beach) housed in a lighthouse overlooking Steamer Lane, an internationally known surfing site. The tour concludes with a sunset reception at the Seymour Marine Discovery Center, which educates the public about the important role marine science research plays in understanding and conserving the world's oceans, on the UC Santa Cruz marine science campus overlooking the Monterey Bay. Fee: $60 (by Jan. 15th) includes lunch, reception, and roundtrip motorcoach transportation from the conference hotel. Cash bar at the reception. The motorcoach will depart promptly at 9:00 am from the Monterey Beach Resort and return between 6:00 and 6:30 pm.
Attend the 2006 CAM Conference and Experience the Museums of the Monterey Bay!
The following museums are offering free admission to 2006 CAM conference delegates when they present a name badge or conference registration receipt between Tuesday, February 21 and Sunday, February 26, 2006! Please be sure to check their web site or call for hours of operation, directions, and other information.
- Agricultural History Project: 2601 East Lake Ave, Watsonville; (831) 724-5898; www.aghistoryproject.org.
- Capitola Historical Museum: 410 Capitola Avenue, Capitola; (831) 464-0322; www.capitolamuseum.org.
- Colton Hall Museum: City Hall, Monterey; (831) 646-5648; www.monterey.org/museum/.
- Elkhorn Slough National Estuarine Research Reserve Visitor Center: 1700 Elkhorn Road, Watsonville; (831) 728-2822; www.elkhornslough.org.
- Maritime Museum of Monterey: 5 Custom House Plaza, Monterey; (831) 372-2608; www.montereyhistory.org.
- Monterey County Youth Museum (MY Museum): 601 Wave Street, Level 2 1/2 of the Cannery Row Parking Garage; (831) 649-6444; www.mymuseum.org.
- Monterey Museum of Art, La Mirada: 720 Via Mirada, Monterey; (831) 372-3689; www.montereyart.org.
- Monterey Museum of Art, Pacific Street: 559 Pacific Street, Monterey; (831) 372-5477; www.montereyart.org.
- The Museum of Art & History at the McPherson Center: 705 Front Street, Santa Cruz; (831) 429-1964; www.santacruzmah.org. A 20% discount at the Museum’s store will also be offered to conference participants.
- Pacific Grove Museum of Natural History: 165 Forest Avenue, Pacific Grove; (831) 648-5716; www.pgmuseum.org.
- Presidio of Monterey Museum: Corporal Ewing Road, Bldg. 113, Presidio of Monterey; (831) 646-3456; www.monterey.org/museum/pom/index.html.
- Seymour Marine Discovery Center at Long Marine Laboratory, UC Santa Cruz: end of Delaware Avenue, Santa Cruz; (831) 459-3800; seymourcenter.ucsc.edu.
- UCSC Arboretum: 1156 High Street, Santa Cruz; (831) 427-2998; www2.ucsc.edu/arboretum. Tours are available at 11 am on February 21, 2006.
