• “I learned a great deal from colleagues and have a renewed energy of ideas to bring back to [my museum].”
• “I think it’s fair to say that all of us from [our museum] came back enthused and inspired."
• “We are in a ‘rebuilding’ mode and many of the education sessions provide us with ideas that we can use as we move forward.”

The 2007 CAM Conference would not have been a success without the support of our sponsors, exhibitors, committee members and prize drawing donors. Below is a list of the organizations, individuals, and companies that helped make our gathering of museum professionals an enjoyable and effective event.

FRIDAY, FEBRUARY 23, 2007

7:30 am – 8:30 am CONTINENTAL BREAKFAST

8:30am – 10:00 am CONCURRENT SESSIONS – SPONSORED BY THE SANTA BARBARA ZOO

SESSION 4A: Wayfinding, Identity, and the Visitor Experience
Moderator: Ann Marshall, Senior Designer, J. Paul Getty Museum. Presenter: Wayne Hunt, Principal, Hunt Design Associates
Lost guests are unhappy guests - they leave sooner, spend less, and spread bad word-of-mouth. Creative wayfinding planning and design help visitors stay oriented and stimulate circulation throughout the museums, both large and small. Learn the latest in wayfinding strategies and orientation tools to make your museum function better: active vs. passive wayfinding; principles of good signage design; color; map directories and interactive signage.

SESSION 4B: Wrestling with Event Rentals and Catering Issues
Moderator/Presenter: Joe Brennan, Director of Facilities, San Francisco Museum of Modern Art. Presenter: Wendy Franklin, Director of Marketing and Events, Stanford Mansion; Kris Quist, Curator, Monterey State Historical Park
Most cultural institutions are renting their space to other entities for events to create a revenue stream. This creates a number of physical challenges which must be managed to keep the event business profitable. Everyone is facing these challenges regardless of the institution’s size or the number of staff members. We will present a systematic way to manage events and catering for success and repeat business in any museum. Materials will be available and your questions are important. Resources from this presentation are available online.

SESSION 4C: Mining Your Customer Data for Fundraising and Audience Development
Moderator: Nancy Johnson, Vice President, Marketing and Development, Santa Barbara Botanic Garden. Presenters: Chris Caltagirone, Research Director, AMS Planning and Research; Ellen Castruccio, Senior Marketing Manager, Los Angeles County Museum of Art.
Consumer modeling has been used in many industries to understand the demographic characteristics, lifestyle behaviors and purchase preferences that drive buying decisions. It enables us to understand our current audiences, identify potential new customers and define strategies for marketing and development. Panelists will discuss how museums have used visitor data to target prospective members, recruit donors and identify new audiences.

10:00 am – 6:30 pm EXHIBIT HALL OPEN

10:00 am – 10:30 am EXHIBIT HALL BREAK – SPONSORED BY BONHAMS & BUTTERFIELDS

10:30 am – 12:00 pm CONCURRENT SESSIONS

SESSION 5A: Celebrating Diversity Through Innovative Exhibitions and Programming
Moderator: Sue Ann Robinson, Director of Collections, Long Beach Museum of Art; Presenters: Donna Tuggle Dickerson, Managing Director of Native Voices at the Autry, Autry National Center; Victoria Damrel, Education Consultant
The Long Beach Museum of Art’s current exhibition River of Destiny: The Life and Work of Binh Pho has provided opportunities to extend outreach to the Southern California Vietnamese-American community. Successful outreach to another ethnic group—Native Americans—is the mission of Native Voices at the Autry. Native Voices provides a collaborative setting for Native American playwrights to produce new works. Both institutions will discuss strategies for engaging diverse audiences.

SESSION 5B: Collections Management Database Systems - Search & Rescue!
Moderator: Sarah Kennington, Chief Registrar, Fowler Museum of Cultural History. Presenters: Layna White, Head of Collections, Information, and Access, San Francisco Museum of Modern Art; Carole Campbell; Registrar for Collections Management, J. Paul Getty Museum; Tom Callas, Registrar, Orange County Museum of Art; Stella Dinger, Database Coordinator, Yolo County Historical Museum
Assessing the museums’ collections management requirements can be a daunting task and selecting the best fit may be equally challenging. Colleagues who have charted this course will provide an overview of the process of determining the museum’s needs, evaluating viable choices, and integrating the chosen system into daily operations. The panel will provide insights into the advantages of vendor supported proprietary databases customized to museum operations, as well as generic off-the-shelf software options that have been adapted to museum operations. Resources from this presentation are available online.

SESSION 5C: What You Need to Know About What School Children Need to Know: The Latest in Prek-12 California Curriculum Standards
Moderator: Adrienne McGraw, Director of Programs and Interpretation, Filoli Center. Presenters: Gary Widdison, Director, Outdoor Science Schools, Los Angeles County Office of Education; Jennifer Rigby, Co-consultant for the Education and the Environment Initiative, The Acorn Group
The nature of museum education is dynamic, but the field today is challenged more than ever to meet the needs of schools, teachers, and students. Staff from the Los Angeles County Office of Education will provide an overview of the content standards, standardized testing, and high school exit exam. In addition, a representative from the State's Education and the Environment Initiative will discuss this legislation and its impact on California's education system. Resources from this presentation are available online.

12:15 pm – 1:45 pm DIRECTOR’S LUNCHEON – SPONSORED BY GALLAGHER & ASSOCIATES

DIRECTOR’S LUNCHEON: Culturally Sensitive Design and Diverse Museum Audiences
The 21st century museum is placing an emphasis on attracting new and diverse audiences through exhibitions, programs, and marketing efforts. But is the design and layout of our museums welcoming to these diverse groups? This panel discussion will explore culturally sensitive design techniques and methodologies that produce museums that are both appropriate and inviting. Moderated by William Moreno, Executive Director of the Claremont Museum of Art, the panel will include Mario Campos, Principal of Jones & Jones Architects and Landscape Architects, Ltd, and Harish Shah, Partner of Shah Kawasaki Architects. This luncheon is open to Directors, Trustees, and senior management staff only. Fee: $32 per person. Fee includes plated lunch, dessert, beverage and presentation.

12:30 pm – 1:30 pm LUNCHTIME LEARNING OPPORTUNITIES

Attendees are encouraged to pre-purchase a boxed lunch to bring to the Lunchtime Learning Opportunities. Boxed Lunch Fee: $30 per person. Fee includes a Club sandwich on baguette, fresh fruit, pasta salad, and bottled water (vegetarian option available).

SESSION 6A: No More Putting It Off: Utilizing Formative Evaluation for Education Programs
Moderator: Adrienne McGraw, Director of Programs and Interpretation, Filoli Center
Formative evaluation is essential to understanding the effectiveness of our programming, but is often overlooked. Face it, we’ve all said it “we should have done evaluations, but didn’t.” Join us in a roundtable discussion and an engaging practical activity that will both inspire you and arm you with applicable formative evaluation methods for education programs that can be applied to any institution, regardless of size, budget, or available staffing resources.

SESSION 6B: Museum Staff as Visitors: A New Framework for Evaluating Exhibits
Moderator: Karina White, Exhibition Developer, The Huntington Library, Art Collections, and Botanical Gardens; Idurre Alonso, Associate Curator, Museum of Latin American Art; Bill Dambrova, Exhibition Designer, Aquarium of the Pacific; Jennifer Reynolds, Media Specialist, San Bernardino County
Whether or not you participated in the "Field Testing" workshop on Wednesday, join the workshop leaders over lunch to discuss a visitor-centered framework for evaluating exhibits. What practical applications does this tool have for exhibit design? Interpretation?Visitor services? Marketing and promotion? You'll be the visitor – and you'll be the judge. Formative and remedial evaluation has never been so lively.

SESSION 6C: Collections Management Roundtable Discussions
Moderators: Jacqueline Cabrera, Associate Registrar for the Villa, The J. Paul Getty Museum at the Getty Villa; Sarah Kennington, Chief Registrar, UCLA Fowler Museum of Cultural History; Kathy Henri, Collections Manager, Ventura County Museum of History and Art
Collection managers and registrars have special challenges in the “care and feeding” of our museum collections. These informal roundtable discussions will focus on specific topics pertaining to collections management and provide an opportunity to network with (and learn from) colleagues.

2:00 pm – 3:30 pm CONCURRENT SESSIONS – SPONSORED BY MCMURRAY STERN, INC.

SESSION 7A: Going Green, Part I: Creating More Sustainable Museums for the Future
Moderator: Kate Davies, Executive Director, Downey Museum of Art. Presenters: Greg Reitz, Green Building Advisor/LEED AP, City of Santa Monica; Tim McNeil, Assistant Professor and Director of the UC Davis Design Museum; Adrienne McGraw, Director of Programs and Interpretation, Filoli Center
Going Green provides true institutional sustainability and considers the whole organization, from the building to the people and the operations. This session will offer a discussion and roadmap of ideas on how to make your museum more environmentally sustainable—from green business practices to building materials. This session, applicable for all museum sizes, will focus on the best practices and benefits of “going green.” Session includes time to ask your site specific questions and a resource guide will be provided. Resources from this presentation are available online.

SESSION 7B: School Partnerships that Work
Moderator: Amy Coppenger, Director of Education, Aquarium of the Pacific. Presenters: Alie LeBeau, Teacher and School Resources Coordinator, Aquarium of the Pacific; Jim Kisiel, Assistant Professor of Science Education, California State University, Long Beach; Susan Rivard, Principal, Cesar Chavez Elementary School
Within walking distance of the Aquarium of the Pacific, Chavez Elementary offers a unique opportunity to serve the community. To extend our educational reach, Aquarium educators began offering science instruction to all Chavez students in 2005. This presentation will reveal the steps to establish a successful educational partnership. An educator, evaluator, and school principal will discuss triumphs and challenges while sharing their motivation to turn this “experiment” into an educational model with far-reaching applications for all museums.

SESSION 7C: How to Tell Your Museum’s Financial Story
Moderator: Diane Wondolowski, CFO, Santa Barbara Museum of Art. Presenters: Carolyn Hojaboom, Partner, Moss Adams LLP; Leslie Richardson, Director, Moss Adams LLP; Laura Roos, Partner, Moss Adams LLP
With increased legislation, raised donor expectations, and a new generation’s changing views on philanthropy, not-for-profit organizations need to be more transparent and better at communicating their mission and results. This session will cover approaches and techniques to support effective financial communication that tells your museum’s “story.” Learn some basics on reading a financial statement, communicating important elements, and understanding not-for-profit “rating” websites like Charity Navigator. Resources from this presentation are available online.

3:30 pm – 4:00 pm EXHIBIT HALL BREAK – SPONSORED BY LEXINGTON

4:00 pm – 5:30 pm CONCURRENT SESSIONS

SESSION 8A: Going Green, Part II: A Behind-the-Scenes Tour of the Aquarium of the Pacific
Moderator: Kate Davies, Executive Director, Downey Museum of Art. Presenter: Barbara Long, Vice President of Government Relations and Special Projects, Aquarium of the Pacific
Take a behind-the-scenes tour of the Aquarium of the Pacific and see how it has gone Green! The Aquarium has many green features in place with even more ambitious sustainable plans for the future. This is a great opportunity to see and learn first hand about green buildings and operations. The tour will include free flowing discussion with plenty of time for questions and feedback. Transportation will be provided by the Aquarium of the Pacific’s Natural Gas fueled van. Meet in front of Hotel at 3:45 PM. There will be plenty of time to get to and from the hotel and for the tour. Resources from this presentation are available online.

SESSION 8B: Interpretation for the iPod® Generation: How Podcasts and Downloadable Tours Help Reach New Audiences
Moderator: Jane Burrell, Vice President, Education and Public Programs, Los Angeles County Museum of Art. Presenters: Ben Rogers, Director of New Media, Natural History Museum of Los Angeles County; Karen Moss, Director of Education and Public Programs, Orange County Museum of Art; Peter Stevenson, Senior Creative Manager, Antenna Audio
Join us for an informative session on how to connect with the "iPod Generation". We'll review how leading California museums are reaching out to younger, more diverse audiences through podcasting, downloadable audio tours, and iPod® tours. Panelists will describe recent projects, explain how museums can implement these technologies, and engage in a discussion of best practices, potential pitfalls, costs, and perceived benefits. Resources from this presentation are available online.

SESSION 8C: How to Work with Government
Moderator: Nancy Fox, CEO, Museum of Latin American Art. Presenters: California Senator Alan Lowenthal; Isaac Kos-Read, Director of Northern California Operations, Townsend Public Affairs; Phil Kohlmetz, Executive Director, Western Railway Museum; Kathryn Lynch, Lynch and Associates; California State Senator Alan Lowenthal
Given the public benefit provided be museums, it is in the best interest of society to support through government the work of museums. But the degree and depth of this support varies greatly by region, level of government, etc. How can you make sure your institution is maximizing its relationship with government? This session will answer this question with successful examples, feedback from government leaders, and coaching from insiders. Resources from this presentation are available online.

CANCELLED - SESSION 8D: How to Turn Assessments Into Dollars

5:30 pm – 6:30 pm EXHIBIT HALL CLOSING RECEPTION & PRIZE DRAWINGS – SPONSORED BY THE OAKLAND MUSEUM OF CALIFORNIA

The closing reception is your last chance to visit our business associates, complete your “California Museums Quiz” and be entered in the special prize drawings. Join your colleagues for hors d’oeuvres, a toast to the end of the CAM conference, and no-host cash bar.

7:00 pm – 9:30 pm CLOSING EVENING EVENT

A NIGHT IN HAVANA–THE MUSEUM OF LATIN AMERICAN ART
Enjoy a delicious dinner buffet of authentic Cuban food, terrific drinks, and Caribbean Cigars at the Museum of Latin American Art, while you listen and dance to the hypnotic rhythms of Cuba—including the soft cadence of a danzón, as well as a fast paced salsa or cha cha chá. A Cuban live band will interpret a selection of classics from the Caribbean island’s enormously rich repertoire. Attendees will also enjoy perusing the exhibition Unbroken Ties: Dialogues in Cuban Art, a visual narrative of images that profile the historic, political, and social events that have occurred in Cuba from the time of the Revolution (1959) to the present, drawn from the collection of the Museum of Art, Ft. Lauderdale. Surrounded by Cuban art, food, and music, attendees will think they have traveled to the Caribbean! Fee: $45 per person. Fee includes a Cuban-themed dinner, museum admission, bus transportation, and live entertainment. Cash bar. The first motorcoach departs from the Coast Long Beach Hotel at 6:45 pm and will shuttle between the hotel and the Museum of Latin American Art until 9:30 pm.